THE COLUMBIST

The Columbist

Berlin's online lifestyle magazine for expats, visitors, and locals interested in learning about current and upcoming trends, stunning new places, Berlin's talents, and hand-selected products.

Tasks:

• Content strategy
• Content creation
• Advertising campaign to increase followers

Results:

• Established one of the leading and trend-setting accounts about Berlin city life.
• Achieved a 30% higher engagement rate compared to main competitors by delivering innovative content and experimenting with new content formats.
• Pioneered content trends that were later replicated by other accounts with a similar focus.
• Created viral reels that reached over 1 million people to gain awareness and attract new followers.
• Successfully built an active and engaged community of over 11,000 people